What is hashtag tracking?

Hashtag tracking monitors posts that use a campaign, event, brand, or topic hashtag so you can measure reach, engagement, sentiment, and the content driving the conversation.

Can I track campaign hashtags?

Yes. Mentionwatch can monitor campaign hashtags across supported platforms to help you understand how a launch, promotion, or event is performing.

Does Mentionwatch show top hashtag posts?

Yes. You can review the posts with the most engagement and identify creators or audiences that are helping the hashtag spread.

How is hashtag tracking different from keyword tracking?

Keyword tracking follows words or phrases wherever they appear, while hashtag tracking focuses on explicit tagged conversations and campaign participation.

Hashtag tracking

Follow every post that uses your hashtag.

Add a campaign, event or brand hashtag once. Mentionwatch collects the posts that use it on each scan and shows how many people saw them, how they felt and who posted.

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14-day free trial · No credit card · Cancel any time

mentionwatch.com/dashboard/mentions

Hashtag · Last 14 days

#lumenlatteart

Posts

Views

412K

Positive

72%

Creators

For anyone who asked people to post with a tag.

Hashtags are how campaigns, events and customer photos get grouped together. Tracking one tells you whether people joined in.

Running a campaign

You asked customers to post with #lumenlatteart. You want to see every post that did, how far it travelled and how people felt about it.

Hosting an event

A market, a tasting, a launch night. Track the event hashtag and keep the photos and comments in one place after the day is over.

Collecting customer content

Find the posts worth sharing again and the people who keep tagging you, without scrolling through every app.

What you do with it

Set it up, then read the results.

Setup

Add a hashtag and pick the platforms

Type the tag, choose where to look, and you are done. Hashtags count towards the same allowance as keywords: 3 on Starter, 8 on Growth.

Instagram, TikTok, X and YouTube on Starter, plus Facebook on Growth
Scanned every 24 hours on Starter, every 12 hours on Growth
Up to 20 TikToks and 35 posts on other platforms per scan

mentionwatch.com/dashboard/monitors

KeywordHashtag

Hashtag to track

lumenlatteart

Platforms

Instagram TikTok X YouTube

2 of 3 trackings used on Starter

Save tracking

Results

See how the campaign went, day by day

Posts per day show when the hashtag picked up and when it faded. Mood and views sit next to it, and the stats page compares the period with the one before.

Posts, views and mood for the hashtag
Sort by most viewed to find the posts that reached the most people
Export the posts as CSV for your report

mentionwatch.com/dashboard/stats

Posts per day

#lumenlatteart · 14 days

86+61 vs prior

Campaign startToday

Positive: 72%
Neutral: 22%
Negative: 6%

86 posts in this view

Export CSV

Creators

Find the people spreading it

The creators page ranks everyone who posted with your hashtag by posts and views. Open a creator to see their posts, plus background from web research, clearly labelled as such.

Ranked by posts, views and mood
Every post they made with your tag in one place
Useful when you pick partners for the next campaign

mentionwatch.com/dashboard/content-creators

CreatorPostsViews

1Nora Lindqvist@nora_bakes564K
2Mads Holm@mads.eats3118K
3Priya Shah@priya.shah29.8K

Background from web research

Nora Lindqvist is a home baker who shares recipes and café visits on Instagram. Her audience is mostly local food fans.

Pricing

Small plans for small brands.

Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed.

14-Day Trial

TRIAL

Try it out for yourself!

Freefor 14 days

Start free trial

Up to 80 mentions during the trial Up to 30 posts per keyword per scan.

Unlimited team members
Instagram, TikTok
1 keyword or hashtag
Weekly scan cycle
3 months of history

Solo

For the solo entrepreneur

$5first month

Then $12 per month. Cancel anytime.

Choose Solo

Up to 900 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X
1 keyword or hashtag
24-hour scan cycle
3 months of history

Starter

POPULAR

For serious individuals.

$29per month

Code EARLYBIRD takes 20% off your first month. For the first 50 customers.

Choose Starter

Up to 3,000 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X
3 keywords or hashtags
24-hour scan cycle
3 months of history

Growth

For scaling projects.

$79per month

Choose Growth

Up to 16,500 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X, Facebook
8 keywords or hashtags
12-hour scan cycle
3 months of history

FAQ

Common questions

Something else? Write to support@mentionwatch.com.

What is hashtag tracking?: Hashtag tracking monitors posts that use a campaign, event, brand, or topic hashtag so you can measure reach, engagement, sentiment, and the content driving the conversation.
Can I track campaign hashtags?: Yes. Mentionwatch can monitor campaign hashtags across supported platforms to help you understand how a launch, promotion, or event is performing.
Does Mentionwatch show top hashtag posts?: Yes. You can review the posts with the most engagement and identify creators or audiences that are helping the hashtag spread.
How is hashtag tracking different from keyword tracking?: Keyword tracking follows words or phrases wherever they appear, while hashtag tracking focuses on explicit tagged conversations and campaign participation.

See what people say about you this week.

14-day free trial. No credit card. Your first results arrive after the first scan.

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