--- title: "Advanced Hashtag Tracking & Analytics | MentionWatch" description: "Track any hashtag across X (Twitter), Instagram, and TikTok. Measure campaign reach, discover trending content, and identify key influencers." canonical_url: "https://mentionwatch.com/use-cases/hashtag-tracking" meta: "og:description": "Track any hashtag across X (Twitter), Instagram, and TikTok. Measure campaign reach, discover trending content, and identify key influencers." "og:title": "Advanced Hashtag Tracking & Analytics" "twitter:description": "Track any hashtag across X (Twitter), Instagram, and TikTok. Measure campaign reach, discover trending content, and identify key influencers." "twitter:title": "Advanced Hashtag Tracking & Analytics" --- Hashtag tracking # **Follow every post that uses your hashtag. ** Add a campaign, event or brand hashtag once. Mentionwatch collects the posts that use it on each scan and shows how many people saw them, how they felt and who posted. [**Start free trial **](https://mentionwatch.com/signup) **See pricing ** 14-day free trial · No credit card · Cancel any time mentionwatch.com/dashboard/mentions Hashtag · Last 14 days **#lumenlatteart ** Posts **86** Views **412K** Positive **72%** Creators **31** **Most viewed ** Sorted by views **@mads.eats**2 d ago Rating the latte art at Lumen Coffee, this swan deserves a 10 #lumenlatteart Positive · 74K views **@nora\_bakes**4 d ago Weekend bake and a flat white to go with it #lumenlatteart Positive · 21K views Who it's for ## **For anyone who asked people to post with a tag.** Hashtags are how campaigns, events and customer photos get grouped together. Tracking one tells you whether people joined in. 01 ### **Running a campaign** You asked customers to post with #lumenlatteart. You want to see every post that did, how far it travelled and how people felt about it. 02 ### **Hosting an event** A market, a tasting, a launch night. Track the event hashtag and keep the photos and comments in one place after the day is over. 03 ### **Collecting customer content** Find the posts worth sharing again and the people who keep tagging you, without scrolling through every app. What you do with it ## **Set it up, then read the results.** Setup ### **Add a hashtag and pick the platforms** Type the tag, choose where to look, and you are done. Hashtags count towards the same allowance as keywords: 3 on Starter, 8 on Growth. - Instagram, TikTok, X and YouTube on Starter, plus Facebook on Growth - Scanned every 24 hours on Starter, every 12 hours on Growth - Up to 20 TikToks and 35 posts on other platforms per scan mentionwatch.com/dashboard/monitors Keyword**Hashtag** Hashtag to track lumenlatteart Platforms Instagram TikTok X YouTube 2 of 3 trackings used on Starter **Save tracking ** Results ### **See how the campaign went, day by day** Posts per day show when the hashtag picked up and when it faded. Mood and views sit next to it, and the stats page compares the period with the one before. - Posts, views and mood for the hashtag - Sort by most viewed to find the posts that reached the most people - Export the posts as CSV for your report mentionwatch.com/dashboard/stats **Posts per day ** #lumenlatteart · 14 days **86**+61 vs prior Campaign startToday
Positive
**72% **
Neutral
**22% **
Negative
**6% **
86 posts in this view **Export CSV ** Creators ### **Find the people spreading it** The creators page ranks everyone who posted with your hashtag by posts and views. Open a creator to see their posts, plus background from web research, clearly labelled as such. - Ranked by posts, views and mood - Every post they made with your tag in one place - Useful when you pick partners for the next campaign mentionwatch.com/dashboard/content-creators CreatorPostsViews 1. 1**Nora Lindqvist**@nora\_bakes564K 2. 2**Mads Holm**@mads.eats3118K 3. 3**Priya Shah**@priya.shah29.8K **Background from web research ** Nora Lindqvist is a home baker who shares recipes and café visits on Instagram. Her audience is mostly local food fans. Pricing ## **Small plans for small brands.** Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed. ### **14-Day Trial** TRIAL Try it out for yourself! **Free**for 14 days [**Start free trial**](https://mentionwatch.com/signup?plan=1) Up to 80 mentions during the trial Up to 30 posts per keyword per scan. - Unlimited team members - Instagram, TikTok - 1 keyword or hashtag - Weekly scan cycle - 3 months of history ### **Solo** For the solo entrepreneur **$5**first month Then $12 per month. Cancel anytime. [**Choose Solo**](https://mentionwatch.com/signup?plan=4) Up to 900 mentions a month Up to 30 posts per keyword per scan. - Unlimited team members - YouTube, Instagram, TikTok, X - 1 keyword or hashtag - 24-hour scan cycle - 3 months of history ### **Starter** POPULAR For serious individuals. **$29**per month Code **EARLYBIRD** takes 20% off your first month. For the first 50 customers. [**Choose Starter**](https://mentionwatch.com/signup?plan=2) Up to 3,000 mentions a month Up to 30 posts per keyword per scan. - Unlimited team members - YouTube, Instagram, TikTok, X - 3 keywords or hashtags - 24-hour scan cycle - 3 months of history ### **Growth** For scaling projects. **$79**per month [**Choose Growth**](https://mentionwatch.com/signup?plan=3) Up to 16,500 mentions a month Up to 30 posts per keyword per scan. - Unlimited team members - YouTube, Instagram, TikTok, X, Facebook - 8 keywords or hashtags - 12-hour scan cycle - 3 months of history FAQ ## **Common questions** Something else? Write to [~~support@mentionwatch.com~~](mailto:support@mentionwatch.com).
**What is hashtag tracking?**
Hashtag tracking monitors posts that use a campaign, event, brand, or topic hashtag so you can measure reach, engagement, sentiment, and the content driving the conversation.
**Can I track campaign hashtags?**
Yes. Mentionwatch can monitor campaign hashtags across supported platforms to help you understand how a launch, promotion, or event is performing.
**Does Mentionwatch show top hashtag posts?**
Yes. You can review the posts with the most engagement and identify creators or audiences that are helping the hashtag spread.
**How is hashtag tracking different from keyword tracking?**
Keyword tracking follows words or phrases wherever they appear, while hashtag tracking focuses on explicit tagged conversations and campaign participation.
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